Wharton School Professor Reveals the Secret To Building a Good Habit While Engaging in ‘Guilty Pleasure’

March 22, 2024

Katy Milkman, Professor at The Wharton School shares an insightful tip on "temptation bundling" in her book, How to Change: The Science of Getting from Where You Are to Where You Want to Be.

“Temptation bundling entails allowing yourself to engage in a guilty pleasure (such as binge-watching TV) only when pursuing a virtuous or valuable activity that you tend to dread (such as exercise).

Temptation bundling solves two problems at once.

It can help reduce overindulgence in temptations and increase time spent on activities that serve your long-term goals.”

Katy Milkman, Author of How to Change: The Science of Getting from Where You Are to Where You Want to Be

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